After a profitable summer time season, the Swiss tourism board, Switzerland Tourism, plans to show the nation into one of many world’s main well being tourism locations. Beginning subsequent 12 months, corresponding promotional actions are deliberate within the goal markets of China, Russia and the Gulf States.
The Swiss tourism trade reported a really profitable summer time season with record-high numbers of in a single day stays (+ 2.6 p.c). With a rise of three.2 p.c, the expansion in home friends was answerable for the profitable numbers, but in addition the in a single day stays of overseas friends elevated by 2.2 p.c. Constructive numbers are anticipated even for the approaching winter season. Trade specialists estimate that in a single day stays ought to go up by 2.1 p.c.
Based on a current announcement, Switzerland Tourism now plans to develop extra the sector of well being tourism and has entered right into a partnership with round 20 Swiss hospitals and clinics to develop the picture of Switzerland as a well being tourism vacation spot.
Particularly in China, Russia, and the Gulf states, the demand for medical remedies is rising strongly, so the main focus will initially be on these markets, writes Switzerland Tourism.
Based on these figures, over 35,900 sufferers residing overseas stayed in Swiss hospitals and clinics in 2017. They accounted for round 2 p.c of all sufferers. Greater than half of them had been self-payers.
Based on Switzerland Tourism, sufferers arriving from overseas for personal therapy are sometimes accompanied by family. Based on an estimate, medical vacationers at the moment generate round 490,000 in a single day stays in Switzerland and, with lodging, excursions, and meals, a tourism turnover of CHF 196 million (178 million EUR) per 12 months. The Swiss authority expects this tourism sector turnover to extend by 1 / 4 to CHF 245 million (222 million EUR) by 2022.