Final 12 months was a file 12 months for tourism in Moscow. 23.5 million vacationers visited the town for a minimum of one evening. 56 million visited the capital, whereas 65 million visited the websites of the Moscow Seasons competition. After all, the World Cup statistics affected the general quantity however even “pre-football” knowledge had been optimistic: 21.6 million vacationers in 2017. In comparison with 2010 (12.eight million), development is clear.
Based on forecasts, by 2025 Moscow has each likelihood to enter the highest ten most visited cities in Europe. For this, nonetheless, the capital of Russia must work on some issues earlier than it might obtain the purpose.
Firstly, it’s essential to work on the influx of international vacationers. In 2018 it was 5.5 million individuals, of which 2.1 million are residents of the CIS nations. Along with promotion on the earth, this may be facilitated by a complete technique for the event of the tourism business and market monitoring, the provision of flight connections.
A simplified entry regime (digital visas, visa-free 72 hours) can also be essential, in addition to the development of reasonably priced inns, enchancment of service high quality and the event of tourism amenities.
Consultants verify the above talked about, saying that the principle impediment for foreigners is the sophisticated visa regime and sophisticated bureaucratic procedures related to it. Furthermore, they add that Moscow must tailor the provide extra for younger individuals, as the principle influx is now represented by individuals in retirement.
Furthermore, it is very important present the vacationers how fascinating it’s to speak with native individuals, how fascinating it’s to maneuver across the metropolis. There should even be higher communication with foreigners and easier and clearer info in brochures and functions, just like the one providing bike rents within the metropolis.
Lastly, it’s essential to scale back the price of lodging and above all diversify the product. As a result of as of now, the flagships of the capital is the Kremlin and the Pink Sq.. For this reason it’s essential to make a wider provide to the vacationers to be able to entice as many individuals as doable to the town.