Roughly 6.62 million worldwide vacationers visited Brazil in 2018. The quantity is mainly the identical because it was during the last three years, displaying that the vacationer circulation has stagnated. To check, Argentina, the neighboring nation welcomed 7.5 million international vacationers, and for instance, the French museum Louvre had 7.6 million guests. The Brazilian authorities thus plans to spice up the sector.

In 2017, Brazilian tourism corporations reported 6.59 million visits. However, the degrees of satisfaction of those that visited the nation final 12 months have been excessive, virtually 90%.

The info on Brazilian tourism was offered by the Ministry of Tourism and The Institute of Financial Analysis Basis (Fipe). Their examine was based mostly on interviews in 25 completely different locations (similar to airports and borders) to evaluate the profile of the international vacationers, together with the rationale to go to, technique of arrival in Brazil and evaluations of the keep.

South America is the principle supply of international vacationers for Brazil, virtually 60% (four million). The second continent is Europe, with 20% (1.46 million). The third is North America, with 10.four% (689,000) touring to Brazil final 12 months.

Sorted by nation, Argentina was the principle supply (2.5 million arrivals), adopted by the US (539,500), Chile (387,000), Paraguay (356,000), Uruguay (348,000) and France (238,300).

The Minister of Tourism, Marcelo Álvaro Antônio, has emphasised the shortage of progress of the variety of guests and the necessity to improve the variety of international vacationers. “Stagnation has been a actuality for at the very least 10 years. Within the final three, [the number of tourists from abroad] didn’t surpass 6.5 million, of which 40% are Argentinians, at the very least”.

Based on Leônidas Oliveira, president of Embratur the tourism board, the nation has spent solely a bit for any advertising and marketing efforts overseas. Argentina invests yearly US $ 60 million to advertise their nation overseas; Peru, US $ 25 million; the Brazilian finances is nonetheless solely the US $ eight million.

Brazilian tourism minister acknowledged that federal authorities actions will make the arrival of international guests simpler, with some international locations being contemplated for visa waiver packages, the aviation sector opening itself to international funding, in addition to modifications to the Common Tourism Legislation.

The Argentinians account for a distinguished share of vacationers who’ve visited the nation, however different nations of the area have additionally been vital, similar to Chile, Paraguay, and Uruguay. Based on Weverton Monti, the undertaking supervisor of Fipe, the financial actuality of the neighboring nation introduced the numbers down. However this was counterweighed by the curiosity of residents from different nations.

For instance, the international locations whose residents have been allowed to electronically apply for a Brazilian visa, making the method a lot less complicated, elevated the variety of guests. In these locations, the journey figures grew 45% in Canada, 24.7% in Australia, 13.three% in the US and 5.5% in Japan. By the top of 2017, the visa issuance course of began to be performed by means of digital means and, within the present 12 months, the federal authorities determined to finish the visa requirement, which matches into impact on June 17. However, the Brazilians nonetheless want to use for a visa to go to these international locations.


Probably the most sought-after locations in Brazil throughout 2018 have been Rio de Janeiro, Florianopolis and Foz do Iguaçu. These three cities have been topping the rankings of probably the most visited locations for a number of years. The authors of the examine additionally emphasised different areas within the states of Rio de Janeiro and Santa Catarina, similar to Búzios and Angra dos Reis, within the first case, and Balneário Camboriú and Bombinhas, within the second.

In flip, amongst those that visited the international locations to attend enterprise occasions and actions, the principle vacation spot was São Paulo, which welcomed 40% of vacationers who belong to this class. Rio de Janeiro and Curitiba appeared proper after.

The satisfaction index was optimistic. Of the whole variety of respondents, 38% reported that their journey expertise exceeded the expectations, 49.2% stated it met their hopes, 10.eight% declared that they felt partially happy and 1.5% have been disillusioned.

When questioned on their intent to revisit the nation, 95.four% answered they wish to come again. The index remained secure relating to the numbers registered in 2014 when these ranged from 95% to 95.6%. The intention to revisit was increased amongst international vacationers who traveled for leisure (96.5%) than amongst those that arrived with enterprise intents (90.6%).

Leisure was the principle purpose to go to Brazil for 58.eight% of the vacationers. Enterprise and conventions ranked second, with 13.5%. Different causes, similar to visiting pals or family, totaled 27.7%. Among the many first teams, the principle causes talked about in the course of the interviews have been the seashores and the solar, adopted by pure sights.

The Minister of Tourism talked about, as a unfavourable issue, the drop within the share of people that visited Brazil for enterprise intents and occasions, from 22% in 2014 to 13.5% in 2018.

In 2018, the common every day expense by a vacationer within the nation was US$ 53.96, a bit bit under the common of US$ 55.eight in 2017. The vacationers with enterprise functions had a better common, US$ 84.three, whereas these in leisure spent on common US$ 63.2 per day. The common keep of vacationers was 15 in a single day stays.

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